How many customers do you lose at checkout? Watch the new video and discover key checkout optimization techniques that improve conversions.
Merchants lose around 50% of clients on the checkout page. We’ve prepared 8 tips that will help you decrease the drop-off rate and improve conversion:
Remove Unnecessary 3rd Party Scripts
Scripts with no relation to Magento checkout can influence its speed. Analyze such scripts and delete unnecessary ones for checkout page optimization.
Keep Extensions at Minimum
Third-party modules overweight the Magento 2 checkout page. Analyze the used extensions and get rid of those making Magento 2 checkout slow.
Optimize Static Content
Magento 2 checkout page has the biggest number of static resources. Optimizes static content to get a significant speed boost.
Optimize Cookies
Cookies optimization is often an overlooked optimization technique. Though, they can grow in size and impact the whole website performance, making Magento 2 checkout very slow.
Delete Unused Price Rules
How many price rules do you have? Analyze them all and turn off unnecessary ones to improve final cost estimation time.
Turn Off Unused Payment Methods
Payment methods can produce a significant load on servers. Turning off those that your customers don’t use will improve both speed and shopping experience.
Implement One-Step Checkout
Providing one-step checkout is the most important for an eCommerce website. Select a module that will help you reduce the weight of the checkout page and will help with eCommerce checkout conversion rate optimization.
Provide Only Necessary Information
Don’t let customers get distracted with unnecessary information. Analyze your checkout pages and identify blocks and information that can be deleted.
