How PWA Implementation Impacts Businesses. PWA Case studies.

If you are in the second team, this article will help you understand PWA functionality and find out how your business can benefit from its implementation by the examples of other online merchants in the PWA case study section.

This article is based on Mike Hartington’s session called “The Business Impact of PWAs” at the GoPWA Conference, and will provide you with a few reasons to consider PWA apps for your business. If you are interested in listening to Mike in the first person, please take a look at the recording below.

Let’s talk PWAs

Progressive Web Applications (PWAs) implementation has lately become a very searched and discussed topic due to its fullest support by Opera and Chrome. In addition, other web browsers such as Safari, Microsoft Edge, and Firefox are also keeping up and supporting PWAs, which helps provide the best user experience across the board.

In addition to that, major players in the market have created a huddle around PWAs by choosing this technology for their businesses. Tech giants like Twitter, Facebook, and Pinterest have all joined hands with PWA to provide a smooth user experience with an improved interface-based link.

What PWAs bring to the table

A Progressive Web Application (PWA) is a website that offers all of the functionalities of an app. Even though the technology has been there for a while, the popularity of business PWAs has massively exploded in recent years.

PWAs are unique web applications browsed like regular websites but include features such as offline usability, push notifications and device hardware access that was previously only available in native apps.

In other words, PWA is not a new framework or a technology but rather a number of practices that are used to enhance web application functions similar to desktop or mobile applications.

PWAs are both — a great user experience and a great product experience. Creating a PWA for business is not creating a “thing”, it is rather creating an “experience”, a great “experience”.

There are various business benefits of PWA, find out some of them below.

When to consider PWA for business?

Here is a small list of answers to the question “When to apply PWA for business?” to give you an understanding why to consider PWA for business.

• Your financial resources are restricted. A Progressive Web Application is a lot cheaper to develop than a mobile app without quality loss. In addition, a single PWA can be used on both Android and iOS devices. If choosing native apps, that would be a separate app for each platform, which would definitely hit your wallet.
• Your target audience’s internet connection is slow. The capacity to work with a slow internet connection is a major deciding factor. PWA can function properly even on slow networks without sacrificing quality.
• Your growth is capped because of the platform’s reach. PWA is a web-based application that can overcome limitations caused by the platform and reach mobile users all over the web.

Other business benefits of PWAs include faster time to market, smooth user experience across all platforms and devices, and huge financial benefits in the long run. That’s why more and more companies choose PWA for business.

What is in it for your business?

Let’s begin with the fact that there are 15 billion mobile devices in the world now. So it won’t be a surprise if we say that the main goal for your app should be to reach as many of those 15 billion as possible.

With every year,  more and more people shop on mobile, pushing mCommerce into a rapid growth, let’s take a look at a couple facts from mCommerce statistics:

• The mobile payments market is expected to see 24.5% growth by 2026.
• In 2021, the world’s mCommerce sales made up more than 50% of all eCommerce sales.
• Around 87% of shoppers worldwide search for products online before buying.
• 42% of brand interactions through mobile devices involve Google search.

Now, let’s explore how business PWA can help you reach your goals and discover key benefits of PWAs for your business:

• PWA is very easily accessible. You don’t need to download it from anywhere. It is already there — in your web browser, which means your customers have your business PWA at their fingertips.
• PWAs are easily searchable. When you build PWA apps for your business, customers can find them on Google and other search engines.
• It is easily shareable. To share your business PWA with others, customers need to do two things: copy and paste a link to the PWA.

Apart from that, having a Progressive Web App means having just one codebase, which will result in a lot of money-saving, compared to having multiple native apps and a web app.

Case studies PWA. Businesses that have already succeeded.

Before making the decision, you would definitely want to thoroughly study everything that PWAs can bring to your business and how exactly they can benefit it. We have already done that for you to save your time because what can better answer this question than a PWA case study?

Below you can find a couple of case studies PWA with real and honest results and numbers, and some features used in those PWAs.

George’s Growth in conversion rate

George’s PWA case study is about an online retail shop which has transitioned into a PWA. Only by introducing a good web experience were they able to increase their conversion rate by 31%. Additionally, business PWA has provided easier access for users and expanded their reach level. On average, users started spending 28% longer on the PWA, let alone the result of 20% increase in page views per visit.

The success of George is evidence that users find it easier to navigate the web. And if you provide a good user experience, users will want to experience it :).

AliExpress

One of the significant features of the business PWA is Web Authentication API, also known as Web Authn. The Web Authn allows PWAs to enhance the user experience by simplifying the process of sign-up/login.

It might not seem like a problem, but the research shows that 86% of users report being bothered by the need to create an account on new websites.

In fact, according to the survey carried out by Blue Research, if you force users to create an account, 54% will abandon rather than continue using your website or app.

So, with smart web authentication systems, users can register and log into the website without dealing with complicated registration and login workflows.

The shorter the TTAC (time to account creation), the better the experience users get. AliExpress PWA Case study shows that after this feature implementation, they’ve noticed an 85% drop in sign-in failures, which means users were able to access everything AliExpress offers successfully and within a shorter time. As a result, they also saw a 60% decrease in time spent by their users signing in.

Apart from that, users generally remain happy and are more likely to revisit any business if their website is easily accessible and can quickly navigate to the business’ core products or services, something all businesses aspire to achieve.

GoMage PWA case study. GoodCook

GoodCook is the number-one brand in kitchen tools and gadgets, cookware, and metal bakeware in the food channel.

Before hiring GoMage, the GoodCook team had been looking for someone to turn their website built on WordPress into an eCommerce website. At the time, the website was just a recipe blog. However, people moving online pushed the company in the direction of turning it into an eCommerce store, where people would be able to not only find recipes but also purchase products they offer.

GoMage PWA  allowed GoodCook to turn a WordPress blog into a Magento PWA store in under five months.

Only a month since the business PWA launch, the analytics is picking up in terms of web traffic. And GoodCook was already selling products even though they hadn’t done any marketing yet. It’s the best indication that the website is performing well and that integrating recipes with eCommerce functionality was the right decision.

Here are some other behavior metrics improvements:

• The bounce rate decreased by 25.52%
• Avg. Session Duration increased by 30.92%
• The number of pages viewed increased by 66.90%

Additional features of PWAs

Apart from the features discussed above and mentioned in case studies PWA, there are some more we can’t not mention as they also play a significant role in user experience improvement.

Web Payment 

Similar to Web Auth, consumers can pay for things online more easily and securely with Web Payments. Web Payments make it possible by utilizing stored address and payment information, which removes the need for users to fill out the checkout forms. PWAs, which employ Web Payments, provide a similar payment experience for all users because the standard is implemented natively in the browser. Furthermore, because of its versatility, businesses can offer a variety of payment solutions that are compatible with every browser or device.

Integration 

Much like the native app, PWA apps are installable, compatible with different browsers, and have an offline mode. Offline mode means that even when the device is not connected to the internet, the PWA app will still function. Instead of alerting users that they can’t go any farther on the page, as other websites do, it will allow them to continue browsing. PWAs are built with a powerful caching system to process offline requests and transmit them whenever a connection is available, based on the offline-first idea.

Business PWA can provide offline functionality and maintain a high performance regardless of the network conditions.

Conclusion

We hope that this article helped you answer the question “Is a PWA right for my business?”  because choosing the solution for your business’s app is a decision that you can’t fail at. And same goes for business PWA. The number of online merchants choosing Progressive Web Apps for their business surely means that it is a trustworthy and long-run application software. And the fact that there’s at least one new successful PWA case study once a week, if not a day, proves that it’s worth a try.

Whether your business is a start-up or has been on the market for years, there is no doubt that PWA will bring more value and revenue to it.