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KitchenRestock

Explore how a leading restaurant equipment provider set for 2.5 TCO reduction with Shopify Plus

Passenger:

KitchenRestock

Location:

North & South America

Destination:

Migration to Shopify Plus

Flight time:

Sep 2024 – October 2024

Tech stack:

Shopify, Matrixify, BeSpoke Shipping, Netsuite, bespoke app

Crew:

Project Manager, 2 Backend Developers, 1 Frontend Developer
Migration Planning Theme Installation Data Export Integrations

KitchenRestock is a leader in the restaurant equipment industry across North and South America, offering an extensive selection of products, from top-tier cookware to cutting-edge refrigeration technology. The company takes pride in its 10 years in the market, access to over 1 million products, and passion for continuous growth and improvement.
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1.5 months from kickoff to a complete migration
2.5
reduction in TCO
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5x
faster homepage loading time

0. Luggage

1. Arrivals

  • 10-year-old legacy platform with extensive customizations
  • High Adobe Commerce costs, including server maintenance, licensing fees, and operational overhead
  • Oracle Netsuite for order processing
  • Custom checkout
  • Integration with Richpanel (customer chat)
  • Website speed requiring improvements
  • Migrated from Adobe Commerce to Shopify in 1.5 months
  • Improved TCO by 2.5x
  • Nearly 100% UX/UI consistency compared to the Magento website
  • Up 33% speed-related improvements due to server maintenance handled by Shopify
  • 1st order placed almost immediately after the migration
  • High scalability with the Shopify platform

Migration Setup
and Planning

Challenge: Migrate 500,000 products from Magento to Shopify while preserving SEO rankings and ensuring seamless navigation.
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STAGE 1

Migration Analysis
To establish a successful migration plan, we started off by evaluating Magento’s URL structure, product data, and SEO requirements.
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Stage 2

Addressing Structural Differences
Since the structure of Shopify differs from that of Magento, we had to ensure that customers using the old product links could still access the correct pages. 
To achieve this, we needed to set up redirects from the old links to the corresponding new URLs, where available.

  • Created URL redirects to maintain traffic and SEO rankings
  • Optimized product handles for Shopify’s URL structure
  • Established a redirection system for seamless navigation
  • Adapted the proprietary app to integrate with Shopify’s API to enable efficient communication for product creation, price management, and handling product descriptions.

As a result of our app’s structure re-engineered to align with Shopify’s infrastructure, we ensured full compatibility post-migration.
Stage 3

Scaling for High-Volume Products
To efficiently manage a catalog of nearly 500,000 products, the client required a Shopify Plus package, which involved the following action steps:

  •  Setting up the account
  • Developing custom scripts to export and validate data
  • Addressing performance issues with tailored optimizations

This provided improved performance, higher API limits, and scalable infrastructure, ideal for high-volume operations.
With Shopify Plus, KitchenRestock can efficiently manage a half-million product catalog and seamlessly scale its offerings.

Theme
Selection and Installation

To accelerate the migration, we decided to use a ready-to-go Shopify theme.

We explored various options and selected one that closely matched the current website’s UX/UI, making the necessary customizations to fully align it with the client’s needs.
2.5x Cost savings achieved
by moving to Shopify Plus
Let's get you to the same result! Let's get you to the same result!
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Data Export

To export a large dataset, we used a proprietary application and developed custom scripts and tools to format and transfer data accurately. The proprietary app was also adapted to facilitate data handling. This process included a thorough validation step to ensure all product details — such as descriptions, images, and pricing — were preserved.

Integrations

Another important aspect of the migration process was ensuring smooth operations and scalability of all systems supporting the online customer experience, including the following integrations and add-ons:

  • Oracle Netsuite for order management and fulfillment
  • Matrixify for data handling and smooth data migration
  • BeSpoke Shipping for flexible and efficient shipping processes
  • Signifyd for advanced fraud protection
  • SEO King for optimized website’s search engine performance
  • Metafields Guru for customized product metadata
  • Upsell & Cross Sell by Selleasy for enhanced sales opportunities
Speeds Results

After migrating to Shopify, KitchenRestock experienced an improvement in website speed, even without any optimizations – compared to the lengthy history of speed improvements attempted on Magento.

This boost was achieved thanks to Shopify’s robust infrastructure, which eliminates the need for server maintenance and provides optimized hosting for high-performance websites. Additionally, Shopify’s built-in content delivery network (CDN) ensures quicker load times.
Desktop
Mobile
Main page Performance
Before
After
Difference
Largest Contentful Paint (LCP)
1.9s
1.4s
26% quicker
Cumulative Layout Shift (CLS)
0
0.01
No change
First Contentful Paint (FCP)
1.3s
1.1s
15% quicker
Time to First Byte (TTFB)
0.9s
0.6s
33% quicker
Main page Performance
Before
After
Difference
Largest Contentful Paint (LCP)
1.9s
1.9s
No change
Cumulative Layout Shift (CLS)
0.06
0
More than 85% quicker
First Contentful Paint (FCP)
1.9s
1.5s
21% quicker

The Future with Shopify Plus

Looking ahead, KitchenRestock has exciting plans to expand and improve its Shopify-based website. The company will continue working closely with GoMage to optimize efficiency, enhance conversion rates, improve overall performance, and explore additional opportunities for growth and innovation.

“Shopify holds untapped potential 
for extraordinary results.”

Shopify stands out as the go-to solution for brands seeking cost savings while maintaining an excellent user experience and strong sales performance. At GoMage, we provide a highly tailored approach to meet each client’s specific goals for Shopify, from conversion optimization to enhanced speed and beyond.

Andrii Zatserklianyi Co-Founder & Shopify Strategy Director at GoMage Inc
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